15 October 2018
Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths.
Though that's a well-known phenomenon when it comes to editorial perception, overexposure is less acknowledged by marketers. When you're marketing what feels like your 100th thriller-as an author or for a publishing house-you might feel like you've run out of things to say. You're bored by your go-to descriptions and want to break out of the box and offer a fresh take. But this can be a dangerous strategy.