9 September 2019
Since 2012, the year I began working exclusively with self-publishers, I've helped more than 100 authors create self-publishing imprints. Some of these were formed as corporations and LLCs, but most were in name only. The common thread between all of them-one of the earliest decisions made-was to choose a name under which to buy an ISBN, short for International Standard Book Number, a unique number assigned to every published book.