In a letter to its membership posted last week Oren Teicher, chief executive of the American Booksellers Association, has urged his members to use their trusted voices to tell their customers the truth about Amazon. He writes: "You and your bookselling colleagues know the real narrative of the Amazon story, but it's important that we keep in mind the viewpoint and experience of our customers. Amazon's public message of low prices and wide selection are, regrettably, the only story that many consumers know . . . I believe that the most influential and trusted voice in helping to tell the true story to your customers is you. Armed with the facts - and those facts are extraordinarily persuasive - your outreach to your customers is critically important."
Don't tell me the truth about Amazon | FutureBook
19 August 2013
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