The world has been changed by "fake news" over the past couple of years.
This odd concept came to us from the battlefield of politics, and now it seems that we all have to start learning how to tell the "fake" news from the real thing, the news you can trust.
That's a big burden to put on the individual, and many will probably just tune out. But the idea of "fake" news can reveal some truths and falsehoods in self-publishing, too.