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Todd Rutherford has set up a business supplying reviews on demand.
Suddenly it hit him. Instead of trying to cajole others to review a client%u2019s work, why not cut out the middleman and write the review himself? Then it would say exactly what the client wanted %u2014 that it was a terrific book. A shattering novel. A classic memoir. Will change your life. Lyrical and gripping, Stunning and compelling. Or words to that effect.
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'Writing is a form of therapy; sometimes I wonder how all those who do not write, compose, or paint can manage to escape the madness, the melancholia, the panic fear, which is inherent in the human condition.'